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17 June, 04:38

Rachel has just finished the business plan for a franchise that she expects to have international appeal. She is concerned about protecting the trade name of the business. Which of the listed answers provides her an avenue for registering a trade name internationally? a. The Anti-Counterfeiting Trade Agreementb. The Madrid Protocolc. The Berne Conventiond. The TRIPS Agreement

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  1. 17 June, 05:00
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    B) The Madrid Protocol

    Explanation:

    The Madrid Protocol is the international system used to register trademarks around the world. This protocol is based originally on the multilateral treaty of 1891 called the Madrid Agreement Concerning the International Registration of Marks. That treaty was later updated in 1989 by the Protocol Relating to the Madrid Agreement. By 2019, 120 countries had signed the Madrid Protocol.
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