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9 August, 14:24

Carl wants to buy a video game console. He has identified two important attributes to compare: price and game

options. Carl decides that he will reject the consoles that fail to meet the minimum cutoffs he has set for both the

attributes. Which of the following decision rules is Carl employing to choose a video game console?

a. The elimination-by-aspects rule

b. The compensatory rule

c. The conjunctive rule

d. The lexicographic rule

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Answers (1)
  1. 9 August, 17:21
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    The correct answer is letter "C": The conjunctive rule.

    Explanation:

    In Marketing, the conjunctive rule states individuals set a minimum standard at the moment of choosing what goods or services to acquire. The option they will eventually choose is at least equal to the minimum cutoff for every standard established. The options forgone are below the individuals' minimum cutoff.
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