Jesse launched a cheaper variant of her high-performing dishwashing liquid, anticipating similar success. Which strategy has Jesse made use of?
A.
loss leadership
B.
product line extension
C.
product differentiation
D.
brand extension
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Home » Business » Jesse launched a cheaper variant of her high-performing dishwashing liquid, anticipating similar success. Which strategy has Jesse made use of? A. loss leadership B. product line extension C. product differentiation D. brand extension