The external market opportunities which are MOST relevant to a company are the ones that:

match up well with the firm's competitive assets, offer the best prospects for growth and profitability, and present the most potential for competitive advantage.

True

Explanation:

An organization looking to achieve its goals and objectives, should look for opportunities in the external environment that fit its internal resources and capabilities and give the organization competitive advantage over other competitors in the industry. This is known as a strategic fit.

Finding this strategic fit increases the organization's chances of growing and achieving its profitability goals.