One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses.

Which of the following guidelines for effective television advertising does this hope to demonstrate? Select one:

a. Showing the brand

b. Using an attention-getting opening

c. Emphasizing the audio

d. Coordinating the audio and the visual

Answer: B. Using an attention-getting opening

Explanation:

The idea was to start the commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses. This is one of the most common marketing gimmick to grab the attention of your audience during the start of your commercial so that the audience stay connected towards the whole commercial.

Option A is cannot be true because the brand is Happy Heart Hound and they aren't showing the brand.

Option C is Emphasizing the audio which is clearly not what they are doing.

Option D is Coordinating the audio and the visual which is again not their intentions or purpose.