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19 December, 06:49

Think about shopping in a downtown shopping environment with a friend during your lunch hour. Which of the following is an example about how place might influence your consumer behavior?

a. You are with a friend, so you may visit stores you might not normally visit if you were alone.

b. Unlike malls, you may not be able to see inside the stores well. This might influence whether or not you go inside.

c. Because time is limited, you might not compare products before selection.

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  1. 19 December, 10:44
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    b. Unlike malls, you may not be able to see inside the stores well. This might influence whether or not you go inside.

    Explanation:

    Less people visit traditional stores compared to malls hence shows how a place influences a consumer's decision to purchase products or not. Choice A which is being with a friend also influences consumer behavior because you would probably not want to buy something that they think is not good e. g. an ill-fitting dress; their opinion will make you not buy it. Limited time as well (choice B) is not a place factor but it influences a customer's decision to buy or not.
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