Which example would be best formatted as a persuasive message?

a) Response to request for information about equipment

b) Encouragement to join company-sponsored weight-loss program

c) Information about failure to follow procedures

d) Customer-service survey results

The correct answer is letter "B": Encouragement to join company-sponsored weight-loss program.

Explanation:

Persuasive messages have the objective to change the audience's behavior in a certain manner. The Marketing Department of a firm uses persuasion as the main tool to generate action in potential consumers so the good or service being offered by a company can be acquired.