Which example would be best formatted as a persuasive message?

(A) Customer-service survey results Information about failure to follow procedures

(B) Encouragement to join company-sponsored weight-loss program

(C) Response to request for information about equipment

The correct answer is letter "B": Encouragement to join company-sponsored weight-loss program.

Explanation:

Persuasive messages have a goal of changing the actions of the recipient in some way. A firm's Marketing Department uses persuasion as its main tool to stimulate interest in potential consumers so that a client can purchase the goods or services it provides.