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11 January, 03:15

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs. What type of marketing channel does this represent? A. indirectB. verticalC. horizontalD. direct

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  1. 11 January, 06:35
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    Answer: Direct marketing channel

    Explanation: In simple words, it refers to the marketing channel by using which an organisation can directly come into contact and deal with their customers and prospects. It is a group of activities through which the marketing effects of an organisation directly impacts its customers in the market,.

    In the given case, Trisha is making product on her own and is directly seeking it in market without any middle man. Hence she is using direct marketing channel.
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Home » Business » Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs. What type of marketing channel does this represent? A. indirectB. verticalC. horizontalD. direct
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