Coca Cola's failed introduction of New Coke was highly regarded as a failure of marketing research. The research that was conducted did not account for the emotional ties consumer have with brands based on previous consumption experiences. Which learning theory probably best explains how these associations are formed? a. Iconic Route Learning

b. Operant Conditioning

c. Classical Conditioning

d. Vicarious Learning

e. None of the above

Question

Business

Paul Phelps

29 June, 23:27

Coca Cola's failed introduction of New Coke was highly regarded as a failure of marketing research. The research that was conducted did not account for the emotional ties consumer have with brands based on previous consumption experiences. Which learning theory probably best explains how these associations are formed? a. Iconic Route Learning

b. Operant Conditioning

c. Classical Conditioning

d. Vicarious Learning

e. None of the above

+4

Answers (1)

Know the Answer?

Roderick Koch · Answer 1

The correct answer is c. Classical Conditioning

Explanation:

Classical conditioning (or Pavlovian conditioning) is one of the introductory subjects studied in the psychology career, and is one of the basic principles of learning.

Therefore, surely all psychologists and teachers have knowledge about their importance in associative learning or in the formation of pathologies such as phobias. There are few who do not know Ivan Pavlov and his experiments with dogs. For those who still don't know him, we explain his theory in detail below.