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BusinessBusiness
16 February, 15:29

Lately you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?

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Answers (2)
  1. 16 February, 16:22
    0
    they want you to see
  2. 16 February, 16:51
    0
    peripheral route

    Explanation:

    These companies are using celebrity athlete endorsement to try to persuade you into purchasing their products and services using a peripheral route strategy. This type of strategy tends to be subtle and its goal is to persuade customers by matching the main advertising message with physical attractiveness or other characteristics of the athlete. The customer is persuaded more by the characteristics of the athlete or celebrity, rather than the main advertising message.
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