Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each individually target a different market segment.

Which type of strategy is P&G implementing?

a) Undifferentiated targeting.

b) Selective targeting ...

c) Multisegment targeting.

d) Concentrated targeting.

Letter c is correct. Multisegment targeting.

Explanation:

The strategy of multisegment targeting is used by companies that offer different offers for each segment of the market, ie it is a way to advertise the same product in different ways to reach different types of audiences.

This is a marketing strategy that adds several benefits, since directing campaigns to the needs of each group of consumers is a way to create value and satisfaction, which ensures the gain of audience and loyalty. But this multi-segment marketing strategy is more expensive, and is generally used by large companies to be a profitable strategy indeed. It is also important that companies using this strategy have a product distribution and promotion channel accessible to each advertised segment and that the strategy is consistent with organizational values and goals.