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12 April, 12:55

Which of the following is not a physical surroundings factor influencing buying decisions? a. Time b. Sounds c. Scents d. Lighting e. Weather

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  1. 12 April, 13:31
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    a. Time

    Explanation:

    Physical surroundings factor is a category of marketing situational influence. It involves visible things that play apart in influencing customers to either buy or not buy a good or a service. It includes scents, sounds (music played in a particular store), lighting (the brighter, the better as it makes people to makes people decide practically) and the weather (wetter months influences people to buy sweaters, umbrellas & jackets and on summer, people are more likely to buy bikinis, vests, sandals etc.).
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