While conducting marketing evaluations of the GardenKart company's segmentation approach, you see they have measured their potential target market and discovered it is stable, measurable, reachable, and cost-effective. They have forgotten an important condition for a successful market, which is:a. they don't know if the market is profitableb. they collected data and didn't measure itc. appeal to consumers

Question

Business

Mary Jane

24 June, 12:52

While conducting marketing evaluations of the GardenKart company's segmentation approach, you see they have measured their potential target market and discovered it is stable, measurable, reachable, and cost-effective. They have forgotten an important condition for a successful market, which is:a. they don't know if the market is profitableb. they collected data and didn't measure itc. appeal to consumers

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Answers (1)

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Edward Zavala · Answer 1

The correct answer is letter "A": they don't know if the market is profitable.

Explanation:

Market segmentation is the classification of potential and existing consumers a company develops to analyze customers' preferences, needs, and behavior. That classification is done by gender, age, income, and occupation. Then, once discovered what market the firm will target, it is necessary to confirm if the market is stable, measurable, reachable, cost-effective, and profitable.