Haidy consumes Pepsi exclusively. She claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in her mouth. In a blind taste test, Haidy is found to prefer Pepsi to store-brand cola nine out of ten times. The results of Haidy's taste test would refute claims by critics of brand names that a. brand names are a form of socially efficient advertising. b. consumers with the lowest levels of income are the most likely to be influenced by brand name advertising. c. consumers are always willing to pay more for brand names. d. brand names cause consumers to perceive differences that do not really exist.

Question

Business

Helena

15 January, 01:24

Haidy consumes Pepsi exclusively. She claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in her mouth. In a blind taste test, Haidy is found to prefer Pepsi to store-brand cola nine out of ten times. The results of Haidy's taste test would refute claims by critics of brand names that a. brand names are a form of socially efficient advertising. b. consumers with the lowest levels of income are the most likely to be influenced by brand name advertising. c. consumers are always willing to pay more for brand names. d. brand names cause consumers to perceive differences that do not really exist.

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Answers (2)

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Kaelyn Ingram · Answer 1

The answer is option D) The results of Haidy's taste test would refute claims by critics of brand names that brand names cause consumers to perceive differences that do not really exist.

Explanation:

The claim that brand names cause consumers to perceive differences that do not really exist did not apply to Haidy because, Clearly there was a measurable difference in her preferred brand-pepsi.

According to her experience, pepsi tastes better than other brands of cola - the products in the same category with pepsi in the market.

Her experience reveals an unsavory taste when she takes other brands, this claim was clearly proven with a 90% pepsi preference level in a blind taste test.

Elias Hartman · Answer 2

Consumers are always willing to pay more for brand name

Explanation:

This is absolutely incorrect as there is no connection between how people pay for product and the brand. It is called a blind critics.

The preference of customer will always differ everytime and the good brands are likely to get more customers because their quality and satisfactory rate are always at Top level.

The competitors can only get into the market and get its shares if their quality and satisfactory rate of their product is also good as their rivals product.