Masks Inc. is a cosmetics company that makes beauty products. It uses whale oil from dead whales only and does not kill whales to obtain blubber. A newspaper publishes a report stating that Masks Inc. allegedly hires poachers to hunt and slaughter blue whales for oil. This enrages animal rights activists, and they stage protests against Masks Inc. and demand that its products be banned from the market. In this situation, which promotion tool should be employed by Masks Inc.?

Question

Business

Mya Thornton

18 October, 07:53

Masks Inc. is a cosmetics company that makes beauty products. It uses whale oil from dead whales only and does not kill whales to obtain blubber. A newspaper publishes a report stating that Masks Inc. allegedly hires poachers to hunt and slaughter blue whales for oil. This enrages animal rights activists, and they stage protests against Masks Inc. and demand that its products be banned from the market. In this situation, which promotion tool should be employed by Masks Inc.?

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Answers (1)

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Shaun Navarro · Answer 1

Public relations

Explanation:

Public relations is strategic communication process that builds mutually beneficial relationships between organizations and their publics.

The public relations can be in any part of the business life, and wxtends to the goverment, too.

An example of this is: political campaigns can hire a PR professional to maintain a healthy and productive relationship between the goverment and the public.