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24 May, 02:02

Zechariah needs to know as much as he possibly can about the customers he is targeting, and the only way to know about his customers is to get data on them. Studying secondary data

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  1. 24 May, 03:43
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    Complete Question:

    Zechariah needs to know as much as he possibly can about the customers he is targeting, and the only way to know about his customers is to get data on them. Studying secondary data about background trends, etc. is a good place to start.

    True / False

    Answer:

    True

    Explanation:

    The reason is that the secondary data is for research basis relevant here. The reason is that it tells the decision maker more than desired because of so much data that is present in the internet, people, books, newspapers, etc. So it provides very better insight into the customer's behavior and their likes and dislikes. So studying Secondary data is the right option and the statement is true.
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