Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be

A. outbound marketing. B. cold calls. C. preapproaches. D. inbound marketing. E. telemarketing.

Question

Business

Byron Velazquez

10 March, 00:10

Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be

A. outbound marketing. B. cold calls. C. preapproaches. D. inbound marketing. E. telemarketing.

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Answers (1)

Know the Answer?

Trey Myers · Answer 1

D. Inbound Marketing

Explanation:

When a company uses blogs and social media, to draw the customers through content. And this is called Inbound Marketing, a passive, subtle and digital way to market.