3. Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2014 Starbucks had over 7,000 company-owned stores in the United States. How do you explain the difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on.

Question

Business

Lydia Fields

14 February, 12:48

3. Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2014 Starbucks had over 7,000 company-owned stores in the United States. How do you explain the difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on.

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Answers (1)

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Myles Nichols · Answer 1

Starbucks doesn't franchise.

Explanation:

Starbucks doesn't franchise because they want to run their own stores and can control the quality and profits.

In addiction, franchising is a way for companies to expand fast with less money. Starbucks is relying on their name to continue its success and growth. According to Starbuck's investor report, "Seattle's best coffee brand does offer franchise opportunities to qualified and select applicants, using a predefined set of criteria and focusing on multi-unit franchisees with a proven track record of success."

Starbucks pursues join ventures. Starbucks can be found in several grocery stores and retail stores. Starbucks has the name tights but it is using the location of these venues to promote the product and introduce new customers in the Starbuck's pool.