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15 August, 14:50

A sales forecast based on an estimate of total market potential for a specific market and projecting the market share a business can capture in any given area at any given time is using what approach?

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  1. 15 August, 15:33
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    The correct answer is: Build-up approach.

    Explanation:

    The Build-up approach estimates the sales potential of the company by calculating how much of a product could be purchased in a given period by a potential buyer in a specific geographic region. The calculation is then multiplied by the number of potential customers, adding the sum of all the considered geographic areas.
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