Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about $25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy?

Question

Business

Mara Martin

25 March, 19:29

Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about $25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy?

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Answers (1)

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Joanna Walsh · Answer 1

Changing the perceived importance of attributes.

Explanation:

As consumers consider that the freshness is an issue, so the company added the freshness to its cans, also spent $25 million on the promotion as well as advertising, then on a survey, it is found that the 61% consumers, thought it is vital.

Therefore, It is an example of changing the perceived vital of attributes by adding the freshness dates on its cans, as the Cola faces the same issue.