Kellogg's is introducing a new Eggo bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

Question

Business

Emmalee Weiss

20 April, 11:52

Kellogg's is introducing a new Eggo bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

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Answers (2)

Know the Answer?

Kaiden Wise · Answer 1

Limited decision making

Explanation:

Limited decision-making refers to consumer judgment-making which is used when buying products taking a reasonable deal of time and effort to evaluate prototypes and brands when making the choice.

In other words, It is a customer choice-making mechanism, that is implemented when the customer buys a brand that is very common to them, yet still needs more knowledge about the goods, that is, which company or design is better for them.

Melvin Blackburn · Answer 2

Limited decision making

Explanation:

Limited decision making -

It is a consumer decision making process, which is applied, when the consumer purchases some product that is very much familiar to them, but still require more information of the goods or services, in order to make the perfect decision, i. e., which brand or model is best for them, is referred to as limited decision making.

Hence, from the given scenario of the question,

The correct term is limited decision making.