Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

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25 April, 12:48

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

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Yasmine · Answer 1

Answer: Step 1 (Consequentialist framework)

Explanation: Ethics is a system of accepted rules or sets of moral acts that guides how people in an organization or a community exist or interact, Ethics has also been called Moral phylosophy. Ethics has been classified into three different frameworks which includes Consequentialist Framework (a framework where the output or result can be traced to the input, like the case with the question)

The Duty Framework (where the person involved has to think about the duty involved and its Ethical obligation in a given time) and the Virtue Framework (this Framework believe we acquire virtue the different moral acts we do or practice).