The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently. He offered a two-for-one "happy hour" special, but few members showed up. The manager did not have a grasp of what would make his target market? a. reachable.

b. identifiable.

c. responsive.

d. substantial.

e. quantifiable.

Question

Business

Lizeth Ayers

3 March, 06:31

The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently. He offered a two-for-one "happy hour" special, but few members showed up. The manager did not have a grasp of what would make his target market? a. reachable.

b. identifiable.

c. responsive.

d. substantial.

e. quantifiable.

+3

Answers (1)

Know the Answer?

Dillon Mcintosh · Answer 1

C. Responsive

Explanation:

The manager of the country club did not make appropriate research to find out what the club members want. He did not find out what would make the target customer responsive to his offer. Consumers in his market segment are not responsive to the service he is offering. And success of a business is factored on the responsiveness of customers to the product or service on offer. The manager needs to find other special offer he can give that'd make the target customers responsive.