The firm Patrick started nearly a decade ago is commonly referred to as a market leader. Upon reflecting on the leadership status of his company, Patrick considered the qualities that could eventually bring a firm to a leading position in the marketplace. Which of the following is likely NOT a reason in Patrick's mind for a company being classified as a "leader"?
a. Sometimes a company is said to be the leader because it has the largest market share. b. Sometimes a company is said to be a leader because it was first to market. c. Sometimes a company is said to be a leader because it is a consistent and profitable follower. d. Sometimes a company is known for being innovative or quick to improve some other company's ideas.
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