A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

Question

Business

Emmy Mcfarland

9 November, 15:32

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

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Answers (1)

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Osvaldo Cortez · Answer 1

Promotion

Explanation:

Promotion is of the element of marketing mix. Promotion is a marketing technique of making consumers aware about the product offered by the organization.

Various promotional tools are used for this purpose such as advertisements through print, radio and television. It is important that they propagate actual and bias fee information to the consumers. It is not ethical to misinform consumers.

In this case, ethical issue deals with promotion of the company as it has no evidence regarding the claim they are making related to the product that it reduces cholesterol.