Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren's marketing goal?

1. Demographic targeting2. Custom Intent audiences3. Dynamic remarketing4. Affinity Audiences

Question

Business

Ralph Snow

9 June, 17:46

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren's marketing goal?

1. Demographic targeting2. Custom Intent audiences3. Dynamic remarketing4. Affinity Audiences

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Answers (1)

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Sanaa · Answer 1

Affinity Audience

Explanation:

Darren should use affinity audience to target the right customers. So that the google ad is targeted towards the customers who searched those items and products. This is one way of targeting your product to right customer. If more customers are viewing your product and not buying them then it means your target market is different.