Correctly complete the following sentence. Concurrent engineering is

A. a sequential attempt among functional disciplines to design new products.

B. a cross-functional approach to introduce new products to market.

C. an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.

D. an approach to new product development that has resulted in a large number of prototype build and testing iterations.

Question

Business

Butterball

10 October, 11:55

Correctly complete the following sentence. Concurrent engineering is

A. a sequential attempt among functional disciplines to design new products.

B. a cross-functional approach to introduce new products to market.

C. an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.

D. an approach to new product development that has resulted in a large number of prototype build and testing iterations.

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Answers (1)

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Timber · Answer 1

B. a cross-functional approach to introduce new products to market.

Explanation:

Concurrent engineering -

It is a long term business strategy.

In this method the products designed and developed in different steps, is referred to as concurrent engineering.

The method is used to reduce the development time of the product and the marketing time of the product, which in turn increases an improves the productivity as well as decreases the cost.

Hence, the correct option is B.