Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and twelve. This is the age when many young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products. Taylor Swift, a singer and actress who is popular with the target market, appears in the Just For Me commercial claiming the benefits of the product. Swift is well liked, respected, and believable to this target market. The ads are very successful. What is the most likely reason for the success of this campaign
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