Procter & Gamble's (P&G) Bounty paper towels are a cash cow for P&G. Assume that Procter & Gamble is adjusting the prices of Bounty paper towels sold in the United States. Viewing the United States as a saturated market, the marketing manager of Bounty believes that P&G should adopt a pricing strategy that will serve to maintain their current market share. What type of objective is this manager adopting?

Question

Business

Keira

6 February, 21:59

Procter & Gamble's (P&G) Bounty paper towels are a cash cow for P&G. Assume that Procter & Gamble is adjusting the prices of Bounty paper towels sold in the United States. Viewing the United States as a saturated market, the marketing manager of Bounty believes that P&G should adopt a pricing strategy that will serve to maintain their current market share. What type of objective is this manager adopting?

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Answers (1)

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Dominique Rocha · Answer 1

Status quo.

Explanation:

Status quo is an expression created in the 1700s that means "in the state of things". In a business strategy the status quo can be used to keep business processes as they are. In the case of Procter and Gamble's, maintaining the status quo is a strategy that does not include long-term vision, because even if products are revenue generating, the market is saturated, so it is important to adopt an innovation strategy to prevent potential negative economic factors that may arise.