David Harper, the marketing manager of a large cosmetic company, observes that when the company decreases the price of its premium deodorant brand, there is an increase in the level of sales of the brand. If the company increases the price of its premium brand, there is a decrease in the level of sales of the brand. In the context of experimental research studies, the changes in price represent the:
a. independent variable.
b. dependent variable.
c. placebo.
d. confederate.
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