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23 April, 08:47

Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate? A. People marketingB. Customer relationship managementC. Consumer market segmentationD. Mass customization

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  1. 23 April, 10:44
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    B. customer relationship management

    Explanation:

    Based on the information provided it can be said that the marketing strategy that is being illustrated in this scenario is called customer relationship management. This is when a company focuses on managing their interaction with current and potential customers in order to retain and hopefully obtain sales growth.
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