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16 March, 09:29

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera. In the blog he also posted videos that he took with the camera. As a customer of the product, which facet of the 4E framework for social media is Derek most exhibiting? A. Excitement.

B. Experiencing.

C. Energizing.

D. Educating.

E. Engagement.

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Answers (1)
  1. 16 March, 12:14
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    E. Engagement

    Explanation:

    The 4E framework for social media includes:

    1. Excitement

    2. Educating

    3. Experiencing

    4. Engaging

    In this scenario, Derek is engaging by talking about how happy he is with his new Go Pro camera on his blog. With Derek entry on his blog, the company is able to learn about Derek experiences through is posts. Engagement usually stems up in microblogging and blogging where customers share their view on a product via posts. In this way, companies are able to listen to the customers opinions and analyze them.
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