Targeting Business Customers A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. Which category of business customers could the company target and why?

Answer: Females, Housewives bb

Explanation:

The soap can be used as dish wash bar for cutting heavy grease from utensils. Thus the soap company would target females, housewifes. This is because the soap can be used in washing of their utensils. the company could also target manufacturing plants, restaurants, warehouses, hospital and pharmaceutical industries and resort. In these sectors regular hand soap is because in this sectors hand soap are needed. The soap can be sold through retail stores so everyone can have access it easily.