Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities? A. Planning.

B. Decision making.

C. Problem Solving.

D. Performance monitoring.

E. Control.

Option A Planning

Explanation:

The company is focusing on planning which tells about the pros and cons of the investment opportunity. This means planning tells about what issues the company would face after assessing the market research and then the company will form an opinion whether or not the company must invest. This process enables to choose the best option among a number of opportunities due to limiting factors (limited amount of money in this case) which limits the company to invest in coming future.