The advertising committee for a politician is going door to door and asking people to put a big, ugly election sign on their lawn. If the people refuse, they ask them if they would consider putting a smaller sign on the lawn. The staff is using:A. the foot-in-the-door strategy. B. the door-in-the-face strategy. C. the elaboration likelihood model. D. the negative appeal approach

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Business

Anne Kelly

2 February, 08:12

The advertising committee for a politician is going door to door and asking people to put a big, ugly election sign on their lawn. If the people refuse, they ask them if they would consider putting a smaller sign on the lawn. The staff is using:A. the foot-in-the-door strategy. B. the door-in-the-face strategy. C. the elaboration likelihood model. D. the negative appeal approach

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Alani Velasquez · Answer 1

B. the door-in-the-face strategy

Explanation:

The door-in-the-face strategy is a largely used method in social psychology, marketing and sales. It starts with the seller/advertiser/persuader having a big request for the other person, knowing it will probably be turned down. Afterward, the seller/advertiser/persuader proposes a smaller request.

Many studies and researches have shown that people would more often say yes to the smaller request when it is made following the large request, rather than the small request being proposed alone.

In this example, the advertising committee is hoping that people would surely accept the smaller lawn sign after they initially propose the big sign, due to this strategy.