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1 June, 21:40

structural changes must an organization undertake to switch from a product to a customer orientation?

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  1. 1 June, 21:53
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    Answer and explanation:

    In case a firm wants to change its focus from a product orientation to customer orientation, Customer Relationship Management (CRM) must be implemented at all levels of the organization - administrative and operational. Then, this method of working must be promoted along with the company so every employee is aware of what the firm is looking for to prioritize the customers' needs.
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