Option 4: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Identify 1-2 possible threats that might diminish Target's competitiveness with Walmart. For each threat, explain how Target could minimize these threats to stay competitive with Walmart?

Walmart has been increasing its online retail operations and provides more promotions and offers such as free shipping. When Walmart offers product at such low prices compared to Target stores the company is forced to sell its products at competitive prices to stay in the business. To overcome this threat Target stores can also implement its online stores to minimize the threat and stay competitive.

Walmart has increased the business threat for target stores by opening new and convenient stores in the same place where Target stores are located. This reduces the business for Target stores. To be competitive Target stores have to increase its promotional and marketing activities.