You have just received seed money for a new e-commerce business and you want to hire a dozen people with a lot of creative potential. To hire the most creative people, you would select applicants who:

a. Have no experience in this industry, have high analytic intelligence, and have a relatively low need for achievement.

b. Has above-average intelligence, is persistent, has subject-matter expertise, and an inventive thinking style.

These are the other two options for the question:

c. value self-direction, have a high degree of nonconformity, and have a relatively low need for affiliation.

d. have strong mental models regarding their field of knowledge, have high synthetic intelligence, and have a relatively low need for social approval.

e. try to avoid taking risks, have a high need for achievement, and have a high need for social approval.

f. have none of these sets of characteristics.

And this is the correct answer:

c. value self-direction, have a high degree of nonconformity, and have a relatively low need for affiliation.

Explanation:

Pyschologists have found that creative people tend to have a high degree of opennes to experience, when analyzed under the big 5 factor model. This means that creative people are non-comformists who seek new experiences, ideas, cultural expressions, and so on, with the goal of finding their own patch, and reaching their own conclusions.

Creative people have a low need for social approvial or affiliation, because they are by defintion, different, and will likely stand out, making it harder for them to be socially accepted in every group.