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5 October, 16:27

Facing stiff competition in the e-reader market, Sumac Industries wants to protect its competitive advantage by increasing the perceived value of its reader. Sumac's best strategy to accomplish this would be to

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  1. 5 October, 19:09
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    Answer:Highlight celebrities who use Sumac e-readers.

    Explanation:

    According to the question, due to tough competition in market regarding the e-reading product, Sumac industries wants that they can have superior position in e-reader market than other e-reader business organizations. Thus, they want a secure position for their company.

    A good strategy for maintaining their position can be done through putting spot-light on the celebrity users of Sumac e-reader. This will be highlighted among celebrity fans or followers and general customers. It will promote or inspire people to purchase Sumac e-reader more as celebrities are using their product.
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Home » Business » Facing stiff competition in the e-reader market, Sumac Industries wants to protect its competitive advantage by increasing the perceived value of its reader. Sumac's best strategy to accomplish this would be to
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