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23 May, 05:14

A competitive advantage exists when a:a) firm matches a core competency to opportunities it has discovered in the marketplaceb) firm does marketing better than its competitorsc) combination of circumstances and timing allow a firm to reach an attractive target marketplaced) firm observes a fit between the key requirements of a market and its own capabilitiese) firm has a strong marketing plan

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  1. 23 May, 05:41
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    Answer: The correct answer is "a) firm matches a core competency to opportunities it has discovered in the marketplace".

    Explanation: A competitive advantage exists when: firm matches a core competency to opportunities it has discovered in the marketplace.

    A competitive advantage is any characteristic of a company, country or person that differentiates it from others by placing it in a superior relative position to compete. That is, any attribute that makes it more competitive than the others.
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