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8 May, 02:31

A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling.

Which of the following describes the company's sales force best?

A) demand creatorsB) direct marketing forceC) missionary sellersD) technical salesforceE) leveraged salesforce

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  1. 8 May, 03:19
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    Answer: Leveraged Sales Force

    Explanation:

    Leveraged Sales Force is a method that employs the service of a diverse salesforce including external staff, internal staff and web ordering. Each of these categories of the salesforce targets different account types or clients.

    Demand creators: are product designers who cater to a gap in the market.

    Direct marketing force: sells directly to customers, for example through mail or phone, instead of retailers.

    Missionary sellers: provide potential buyers with information about a product in one-on-one sale sessions but do not actually sell products.

    Technical salesforce: provide technical know-how as well as close sales.
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