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17 September, 16:46

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

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  1. 17 September, 17:46
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    Answer: Marketing research proposal

    Explanation: A marketing research proposal simply means a detailed outline of market research plan. It entails the processes involves in the research study which includes the aims and objectives of the market research which is included in the problem statement, Developing ways to solve the identified problem, Formulating the design or model for the research, collection of required data (both qualitative and quantitative), data preparation, cleansing and analysis and Report preparation and presentation.
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