Former GVO marketing director, David Lieberman, tells a story about a new product idea proposed by a creative person. The idea was loved by everyone except a high-ranking manufacturing representative who rejected the idea because the new proposal involved a color change which he implied would create a spare-parts problem.

Because his experience in manufacturing involved cost cutting, lean inventories and focus, he could not conceive of how this new product proposal would be good for innovation. This is an example of what kind of organizational barrier?

A) vested interests in the status quote

B) personal time constraints

C) behavioral barrier

D) systemic barrier

Question

Business

Brady

26 May, 06:50

Former GVO marketing director, David Lieberman, tells a story about a new product idea proposed by a creative person. The idea was loved by everyone except a high-ranking manufacturing representative who rejected the idea because the new proposal involved a color change which he implied would create a spare-parts problem.

Because his experience in manufacturing involved cost cutting, lean inventories and focus, he could not conceive of how this new product proposal would be good for innovation. This is an example of what kind of organizational barrier?

A) vested interests in the status quote

B) personal time constraints

C) behavioral barrier

D) systemic barrier

+4

Answers (1)

Know the Answer?

Darion Murphy · Answer 1

The correct answer is C) behavioral barrier.

Explanation:

Organizational barriers can be any number of things that range from physical elements to individual and group attitudes. They don't have to be important elements. They can be as simple as an extended absence of employees or as important as the acquisition of an organization by a foreign government. They can even be perceptions that have no basis in reality. The key to identifying barriers and eliminating their constrictive effect is to carefully identify all aspects of them.