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24 January, 07:58

An organization deciding to export to China may make a choice to rely on direct market representation. What would be the advantages of direct market representation

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  1. 24 January, 08:14
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    The correct answer is letter "A": Control and communication.

    Explanation:

    Direct Market representation is an export strategy carried out by businesses in an attempt of having more control over the goods exported, generate higher profits, better communication with the branch abroad, and a deeper bond with the consumer in different regions. The disadvantages include higher operations costs, organization time, and resources.

    When there is a middleman in the target country who serves as an intermediary between the exporting company and consumers, the indirect market representation has been implemented.
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