Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the elaboration likelihood model, which route to persuasion influenced Dana?
Answers (1)
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
Explain the difference between common and preferred stock? List the advantages and disadvantages of each.
Answers (1)
Does anyone know how much baby bows/hat cost?
Answers (1)
Why do companies use an aging of accounts receivable table
Answers (1)
Financial globalization has not resulted in: A. an increase in quantity and speed in the flow of capital across the world. B. capital markets less open and a decrease in the availability of capital for many organizations. C.
Answers (1)
Goodwill is Multiple Choice Generally smaller for small companies and increases in amount as the companies acquired increase in size. Reported when the fair value of the acquiree is higher than the fair value of the net identifiable assets acquired.
Answers (1)
New Questions in Business
Company X had net income of $200,000 in the year 2016. At the beginning of 2016, there were 500,000 shares of outstanding common stock, and 200,000 more shares were issued on July 1, 2016.
Answers (1)
Sprint Nextel Corp stock ended the previous year at $25.00 per share. It paid a $2.57 per share dividend last year. It ended last year at $18.89. If you owned 650 shares of Sprint, what was your dollar return and percent return? A. $2,960; 11.13%B.
Answers (1)
A step out is a pricing practice in which a firm: a. maintains a high price for a product throughout its life cycle. b. offers an extremely low price on a single product purchase to reach the mass market quickly and capture a large market share. c.
Answers (1)
Antonio is a telecommunications expert, and he has just been asked to determine how to maximize the effectiveness of a wireless network. he checks with several company executives to determine what they would like to see when the system is complete.
Answers (1)
When not responding to e-mails, the lawyer on call is encouraged to actively pursue cases that potentially could lead to large settlements.
Answers (1)