The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, inan effort tomake information technology available to people in places like rural Africa and rural India. This is known as what type ofstrategy?

a. Bottom of the pyramid strategyb. Skimming the barrel strategyc. Cream of the crop strategyd. Top of the peak strategye. Base price strategy

Question

Business

Lesly

20 April, 13:49

The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, inan effort tomake information technology available to people in places like rural Africa and rural India. This is known as what type ofstrategy?

a. Bottom of the pyramid strategyb. Skimming the barrel strategyc. Cream of the crop strategyd. Top of the peak strategye. Base price strategy

+3

Answers (1)

Know the Answer?

Alannah Holloway · Answer 1

a. Bottom of the pyramid strategy

Explanation:

Based on the information provided within the question it can be said that this is known as the bottom of the pyramid strategy. This is a business strategy in which the business focuses on targeting the bottom of the wealth pyramid which pertains to the lowest income families and poorest socio-economic group, which hold roughly 2.7 billion people worldwide. Which by offering an extremely cheap $50 laptop they are focusing on this population.