Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets

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Business

Howard Baldwin

25 May, 10:07

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets

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Rory Wilson · Answer 1

Buyers in the business - to business markets are generally a lot more rational and know much more about the products they need than buyers in consumer markets.

For example, a corporation is looking for a vendor that supplies them with toilette paper, paper towels and soap. They will request the vendors information about all the products that they can offer including:

professional product lines (paper and soap dispensers), approximate cost per individual user alternative qualities offered applicable warranties sales terms / discounts for volume sales etc.