Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Question

Business

Frazier

23 May, 00:00

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

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Answers (1)

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Tiffany Mccullough · Answer 1

Social

Explanation:

Environmental Scanning is a big part of success in marketing.

Social, cultural, demographic, and environmental changes have a major impact on virtually all products, services, markets, and customers. Small, large, for-profit, and nonprofit organizations in all industries are being staggered and challenged by the opportunities and threats arising from changes in social, cultural, demographic, and environmental variables.

Social: This force includes demographics and cultural influence. This means population statistics, such as age, gender etc. The cultural piece refers to the values, ideas and attitudes each group represents. For Stumble, my company we are targeting mainly males from the ages 18 to 25ish. With this group being targeted it makes the most sense to try to sell on college campuses. The cultural part of this is easy for us right now. No matter how you were raised all college kids have some of the same things in common, some things we can to see eye to eye on. Being 20, I feel I understand our market well.