Kathy has taken a job with her ideal company and is excited to start in their sales department. During orientation, she is told that the company is very proud of their ERP system from SAP. Looking at the list of modules the company has, Kathy wonders which one she will be using the most. From the list below, which one would you tell Kathy is the one she will be using the most.

a) Customer relationship management

b) Human resource management

c) Business intelligence

d) Operations management

e) E-Business

a) Customer relationship management

Explanation:

Customer relationship management -

It is the approach to manage the interaction of the company with the potential and current customers.

It is done by using data analysis of the history of the customer with the company, in order to improve the the relationship of the business with the customers, which focus on the retention of the customers and to increase the sale.

Hence, from the question information, the correct answer is a) Customer relationship management.